CHRIS’
MARKETING DESIGN PORTFOLIO
STELLAR COMMUNICATION ABOVE THE WATER
STELLAR COMMUNICATION ABOVE THE WATER
BE THE MARKETER THAT SPENDS 20 HOURS THINKING ABOUT IT AND “FIVE” MINUTES PUTTING IT TOGETHER RATHER THAN THE OTHER WAY ROUND.
IN OTHER WORDS:
I HAVE DONE SO MANY DESIGNS THAT I AM SUPER QUICK AND CAN TAKE ON MANY TASKS, HOWEVER I ALSO HAVE A POWERFUL THIRD EYE THAT ALLOWS ME TO SEE THE MARKET AND THEN FIND THE CHANEL TO COMMUNICATE ABOVE IT. THIS ADDS POWER TO ANY CAMPAIGN OR PUSH OUT.
SALES EXPERIENCE
SME LOAN AGENT, ODIN BUSINESS LEARNING
MARKET RESEARCHER, KANTAR
SME SALES, MAKE IT CHEAPER
RETENTION SALES (HELLO FRESH), HIVE
RSPCA FUNDRAISER, INSIGHT FUNDRAISING
BRAND STORY
There is nothing like being locked in a prism of learning, mastering crafts and focus on the bigger picture. This is what I have been doing for my early adult life and I am now ready to take the personal brand I have created as a Brand Designer and Creative into a path that benefits you, the market as well as the end consumer.
The way I funded my learning machine prism is by doing sales jobs through out the journey. This has added to my communication and persuasion skills as well as my target hitting ability.
My passion for branding came early on whilst being inspired to produce by one of the GOATS of music branding Deadmau5. Since then I have been on a path combining my passion for music and fashion with my brand design skills that I have picked up over the last decade.
Although I have the vision of a Lion and the communication skills of a Dolphin, my journey is more like an Elephant. Takes a long time to get all their ducks in a row and organised in a skill set that is commercially viable, however once they are ready to move, their movements are powerful as they are a combination of a lot of preparation and time in the learning machine.
After a 6 month stint in Bangkok, which served as a final “thesis”, I completed an intense crash course in being a creative powerhouse in a small business. I worked over 50 hours a week on brand activations, event designs and even helping them set up a sales system with brand assets and teaching a junior to sell, including sales videos I can show you.
I am now back in Sydney looking to align with a company with similar needs and who are looking for a one shop stop to meet all their marketing and content creation needs.
As you can see from the sales videos I scripted and made, I also work very well with other so would make a great asset to a larger team as well.
ASSET TO DIY MARKETING BUSINESSES OR A LARGER TEAM
ASSET TO DIY MARKETING BUSINESSES OR A LARGER TEAM
SET OF MARKETING SKILLS
CONCEPT & DESIGN
During my time working on my craft I have combined my art process of charcoal, water-colour & oil into my design approach.
This makes sure that firstly the design is functional and fits the strategy brief. Then with water-colour the function is also made to look catchy, fly and full of energy communicating above the water. Lastly to make sure the design or project is a great ambassador for the brand, the oil process makes sure that all the fine details are ironed out too over an inch of what the imperfect darkness of finishing will allow.
This approach also allows for time before the charcoal to really conceptualize what is in front of us and what the brief is saying.
BRANDING & BRAND DESIGN
In my experience with designing and marketing for many brands I have learned to bring my creative flair to the creative boundaries of the brand. The motive is to always take the brand and represent it in the best light that aligns with the brand values, vision, direction and all the other elements that make up the brand.
This process comes with a baseline of research that lays the induction ground work for all the brainstorming, strategy and execution that is to follow.
Brand design is a big passion of mine as through out my journey I have had to handle a lot of brands with care and duty.
SALES/ADS & COMMUNICATION
Whilst due to technological restrictions (interference with Google Ads) I have not had as much experience with the analytics of online advertising as I would have liked for my own brand, however if put in the position where I had to for you, I would do a lot of current research and use the fractal strategy.
Having said that I am no stranger to target marketing as I completed several simulations in my Marketing Capstone units. I have also honed in on this in refining my own brand and a marketing portfolio to be proud of.
It always starts with defining the target market, interests/niche, online/consumer behavior and what they want.
Once there is a target market strategy I am able to design compelling adds, A/B testing for best return on investment.
MERCHANDISING
As a designer who once worked in the Ksubi Warehouse, inspired by the wonderful world of Indie/Rap fashion, I look to bring this inspired approach to designing merch and fashion items.
Not only am I good at selecting the right cuts and styles to work with, I am also very good at bringing that blank canvas to light.
As I further my marketing journey it is an area I am excited to explore more into and really take the designs to the next level.
If you or your clients have any merchandising needs, I am not only experienced in designing them, I also have a huge passion for fashion, where my design third eye comes from along with Music.
MEDIA CURATION
Whether it is to help victims of Rape & Pillage (& Terrorism) or to further the motion of Ghost Radio, a huge part of my life and shine is media curation.
Taking work that has already been made and combining, mixing and showcasing it aligned with other work to create a bigger picture.
Wether this is for a blog, for internal use or for research purposes, I am very good at listening/watching, digesting and then playing my cards like I always have a Royal Flush in poker.
My secret sauce for media curation is my “purple”, psychic energy that can feel its way through a project and display the magical force of connectivity.
DIY VIDEO PRODUCTION
Another part of my marketing journey is getting good at DIY video production for small scale advertisements, vlogs, event showcases, online TV shows, music backing videos, IG/Tik Toks or whatever is required.
The same strategy and process that goes into designing goes into making of the videos.
I also have had too many hours of experience in front of a camera so I am confident speaking and giving my presence to your videos.
You also get my Djay ear in song selection with access to royalty free beats that compete with the best. I can select backing music for any required mood.
This combined with resources and better equipment/laborers is also a recipe for success.
SPIRIT DESIGNS
FEELING IT IN YOUR SOUL (NERVOUS SYSTEM)
TELEPATHICALLY FEEL THE BRAND, PRODUCT & SOLUTION
UNLESS IT IS THE PLAY TO, I DON’T REALLY THINK. I THINK WITH MY NERVOUS SYSTEM, ACTION. IT IS WHY I DESIGN FOR THE SAME EFFECT.
DON’t GET ME WRONG, THE BRAIN IS A PART OF THE NERVOUS SYSTEM AND I WILL HAVE THEM THINKING ABOUT YOUR PRODUCT, HOWEVER IT WILL BE MORE POWERFUL THEM FEELING THAT YOUR PRODUCT IS THEIR SOLUTION.
PROBLEM SOLVING
MARKETING SOLUTIONS
ONE of the most satisfying things as a marketer is promoting a solution to someones problem. it is like you get a bit of spirit energy every time it hits the audience and it resonates in their mind, body & soul and they send the energy back to you, the creator.
ONE EXample oF PROBLEM SOLVING is FOR the doomsday clock being stuck because of climate control and war. a lot can be done macro and micro if we respect the spirit energy of each and every soul that passes through and remains in our atmosphere.
ONE Initiative I have been marketing is for mathematicians to work out how many souls will have passed through out the world in its entire life span. NOT ONLY WILL GIVE THIS A WORSHIP NUMBER OF THE SIZE OF ALL OF US BUT IT WILL ALSO LEAD TO US KEEPING THE PLANET ALIVE TO THE ENTIRETY OF THE NUMBER WHICH IS UNTIL THE SUN CAN NO LONGER SUPPORT HUMAN LIFE. (911,75,846,100,50,67 etc)
BRAND DESIGNS
DESIGNING WITH a BRAND’s vision
MY LIFE IS MAKING OTHER PEOPLES BRAND LOOK GOOD
MY FAVORITE PROJECT THAT I AM STILL SLOWLY WORKING ON WITH IAN IS THE CLUBHOUSE. I AM ACTUALLY WORKING ON A PRO BONO BASIS AS A CONNECTION FROM MY LAST JOB AS I BELIEVE IN HIS MISSION OF TAKING THE VENUE AND BRAND FROM A MALE BLAND ENVIRONMENT TO INVITING THE SUCCESS OF WOMENS SPORT INTO THE SPIRIT OF THE BRAND AND INTURN ENCOURAGING A MORE FEMALE MARKET. HELPING ALIGN A BRAND VISION WITH BRAND DESIGN gives me good electricity.
EVENTS ARE THE BRAND FRONTLINE
Experience working in events has taught me that events are the front line for a brand. any mistakes, poor staff behaviour, inappropriate surveillance or security, bad music or even anti social drunken behaviour can ruin a brands image and have gossip girls listening out for any red flags. Having said that they are also a great club to make an impression in and levarage good branding in providing touch points and momentos that outweigh any brand boo boos.
YOU CAN FLY A LAPTOP LIKE A a380 IF YOU HAVE THE SPIRIT OF THOSE WHO HAVE FLOWN JETS INSIDE OF YOU
I WOULD BE LIEING IF I SAID I LET THE CORPORATE WORLD SET MY STANDARDS. I WOULD BE LIEING IF I SAID THAT MAKES ME PERFECT FOR EVERY ROLE. THE STANDARD I SET FOR MYSELF IS THAT OF THE 1%, THE MASTERCLASS CREW, who put out information and brand knowledge for people to consume for life as learning machines. when you have their spirit inside of you, you can hit pigeon with the timing and precision of the military. you just have to set the goal and visualise hitting it.
CATCHY COPY
INFLUENCED BY RAP & ENTREPRENEUR SELF HELP
POWERFUL COMBINATIONS OF WORDS THAT WORK IN THE WESTERN TRIANGLE & PARALlEL MARKETS.
THROUGH THE SPIRITUAL PAIN OF WORKING LIKE AN ATHLETE I HAVE MADE IT TO THE CLEARING. A HEADSPACE WHERE I SEE & COMMUNICATE THINGS A LOT CLEARER. THIS IS A COOL STATE TO FOCUS ON DAILY, HOWEVER IT IS THE WAY THAT HAS MADE ME REALLY GIFTED WITH WORDS.
BY FOLLOWING RAP & POPULAR CULTURE DOWN THE RABBIT HOLE OF MASTERY I HAVE DIGESTED A lot of RECORDS, VERSES, HOOKS & MELODIES IN A WAY THAT STORES THEM ON AN INFINITY IMAGINATION RAM. I HAVE HAD THE HONOR OF LEARNING THIS GIFT OF THE GAB IN A WAY THAT IS AS COMMON AS LINGUO. IN TURN THIS MAKES MY COPYWRITTING STRONGER AS WELL AS THE COPIOUS AMOUNT OF ACTIVATION WORK I HAVE DONE ON THE SAME JOURNEY AS THEY SUFFER FROM A HIDDEN CURSE THAT IS NO LONGER HIDDEN. SALES & READING OTHER PEOPLE’S SCRIPTS OVER AND OVER HAS ALSO PLAYED A BIG PART.
MEDIA CURRATION
w/ COMMENTARY, REMIXING & FAIR USE PROMO DESIGNS
a huge part of my life and shine is media curation.
Taking work that has already been made and combining, mixing and showcasing it aligned with other work to create a bigger picture.
Whether this is for a blog, for internal use or for research purposes, I am very good at listening/watching, digesting and then playing my cards like I always have a Royal Flush in poker.
My secret sauce for media curation is my “purple”, psychic energy that can feel its way through a project and display the magical force of connectivity.
IF YOUR BUSINESS IS ON LAND, BE NICE TO IT
THE THING WE FORGET IN OUR OFFICE IS THAT IT IS ACTUALLY ON SACRED LAND. LAND THAT RUNS THROUGH YOU AND YOUR SPACE IN THE ATMOSPHERE. IF YOU ARE GOOD TO THE LAND AND APPRECIATE IT, IT WILL APPRECIATE YOU AND REWARD YOU WITH GOOD SPIRIT ENERGY. IF YOU UNDERSTAND WHAT ABORIGINAL PEOPLE ARE TRYING TO TEACH US ABOUT THE LAND, OUR SPIRIT CAN BE CONNECTED TO THE UNIVERSE VIA THE NORTHERN LIGHTS AND ALL OUR DECISIONS WILL CONsIDER THE BIGGER PICTURE WHICH IS OUR CONNECTION TO THE UNIVERSE. IF DONE PROPERLY, ALL OF OUR DECISIONS WILL BE ALIGNED WITH CORPORATE SOCIAL RESPONSIBILITY, NOT JUST THE ONCE OFF CAMPAIGN.
